From TikTok trends to global brand campaigns, this programme dives deep into the art and strategy of influence.
Students explore the psychology of consumer behaviour, digital marketing tactics, and the power of storytelling in building unforgettable brands.
Through case studies, hands-on projects, and expert instruction, participants learn what it takes to shape perception, spark emotion, and drive loyalty.
Students work in teams to develop and pitch their own marketing campaign, gaining practical experience in branding, strategy, social media, and analytics.
By the end of the programme, participants will leave with the confidence to influence audiences and lead with creativity in the ever-evolving world of marketing.
Boston, New York, Miami, Los Angeles, London, Oxford, Dubai, Abu Dhabi
Business, Marketing, Psychology
13-18
Engage in dynamic, small-group discussions that challenge your thinking and refine your voice.
Dive into immersive, hands-on sessions where ideas come to life through collaboration and experimentation.
Visit world-class institutions and cultural landmarks that bring your learning journey into vivid context.
Hear directly from acclaimed experts and industry leaders who are shaping the future of their fields.
Gain foundational knowledge from passionate academics and thought leaders at the forefront of their disciplines.
Celebrate your achievements by earning a qualification to use on your CV and university application.
Students explore the foundations of marketing, including consumer insight, branding, market segmentation, and digital trends.
These fundamentals equip them to shape brand identities and drive demand with confidence.
From viral content simulations to pitch presentations, students are immersed in fast-paced marketing scenarios.
These challenges sharpen their ability to think on their feet, analyse trends, and drive influence.
Students take on the role of brand strategists, working to position products, build awareness, and spark engagement.
Through collaborative campaigns and creative problem-solving, they learn how to capture hearts and command attention.
Through deep dives into brand psychology and consumer behaviour, students develop a premium skillset in strategic storytelling.
They leave with the tools to think like brand architects: visionary, bold, and effective.
Students graduate with a qualification that reflects their entrepreneurial spirit, strategic mindset, and leadership potential.
This qualification can be used on their CVs and university applications.
Find answers to frequently asked questions about our programmes, campuses, and more.
Our courses are available for students aged 13-18 years old. Students must have a firm grasp of the English Language with B2 or higher.
Our programmes run for 14 transformative days. This allows adequate time for students to explore, develop and gain in-depth insights. At the end of the experience you will have the necessary skills to be able to shape the future.
Enrolling in our programme is simple:
To request a change, contact our Admissions Team as soon as possible.
Changes made less than 60 days before the programme start date may be harder to accommodate. Changes are subject to availability.
